Heading

Within your data design, there will be different sections of the survey you wish to organize into headings. Headings do not have an icon indication in the project tree but can be automatically opened by clicking on the text or the arrowhead.

A standard axis is a discrete variable with elements for each response. An axis contains elements that group data records.

For market research data:

• An axis is typically a question

• Elements are typically a response or answer to a question

When colored green, it indicates the question and answers are common to all sources.

An axis with blue coloring indicates that a question from your survey does not exist in all sources.

The green/blue coloring indicates that a question from your survey exists in all sources, however, some of the answers/elements within are not common to all sources.

An element is a category or item within a variable. It is a response to a question; an item in an axis.

When colored green, it is common to all sources.

When an answer from your survey does not exist in all sources the element displays in blue.

Orange dot - Axis constructed by the user using construct - new axis. 

Constructed axes display green regardless of how many sources the root axes belong to

Orange dot - Element constructed by the user using construct - new element.

Yellow dot - Axis created by combining multiple questions into one new item using combine items, or by automation when merging single response questions into multiple response questions on creating a new project.

Combined axes display green regardless of how many sources the root axes belong to.

Yellow dot - Element created by combining multiple elements into one new item using combine items.

A grid contains a group of axes that have a common element list. Grids are created automatically based on the automation algorithm when creating a new project. The project owner can also create grids.

Axes within a grid. These can be renamed or removed from the grid individually. The icons of the axes in the grid follow the green, blue, or green& blue color pattern according to their commonality across data sources.

The common element set within your grid that contains the elements from each axis within the grid. Labels within can be edited and combined.

Measures are used to analyze continuous variables. Measures contain numerical values. When a measure is applied to a table, you will see the count of the respondents in a cell and then the value-based response for those respondents.

Construction from a measure. A linked axis has a one-to-one relationship with the measure from which it was created.

Elements within a linked axis. A linked element is created for each unique value in the measure the axis is linked to.

Verbatims contain raw text. Open-ended "verbatim" response asked in a survey. Dragging this to the analysis will display the text of the response and a graphical word cloud. Axes and measures can be added to the verbatim item in the analysis.

Classifications store data in hierarchical levels or groups, for example, trademarks, manufacturer nets, flavor groups or time series groups. Classification axes work like standard axes and can be dragged into the Across, Down, Discover, or Filter drop zones. 

Weight is a continuous variable with numerical values. Weighting measure that can be applied to the analysis.

Using Population Projection will allow you to view analysis results as population figures and see the actual size of the market. 

Invalid or undefined constructions are shown in red in the project tree. You can also identify these by using the ERR project tree filter.

When an Explorer or Creator (non owner) creates a new item, the personal UCA displays the My UCA icon to differentiate it from constructions created by the Project Owner and those shared by others.

Constructed items created by other Explorers and Creators (non owner) that are shared with you display the UCA shared item icon. 

The sort icon appear when sorting items in ascending order(a - z down arrow) within the selected item.  Any new item (from an updated source/or added source) will appear in the applied order.

The sort icon appear when sorting items in descending order(a - z up arrow) within the selected item.  Any new item (from an updated source/or added source) will appear in the applied order.

When applying "fix to top," an up arrow icon will appear in the dictionary tree to indicate the item's fixed position.

When applying "fix to bottom," an down arrow icon will appear in the dictionary tree to indicate the item's fixed position.